This service includes Sale or leasing services of advertising space or time (services provided in soliciting advertising space or time for newspapers, other periodicals, and television stations); planning, creating and placement services of advertising (planning, creating and placement services of advertisements to be displayed through the advertising media) and other advertising services (other advertising services not elsewhere classified, including outdoor and aerial advertising services and delivery services of sample and other advertising material.
General Agreement on Trade in Services (GATS) covers four modes of delivery of services in cross border trade. Typical examples of trade in advertising services
in four modes of supply are as under:
|Cross Border Services (Mode 1)||Cross Border Supply of advertising services using Technological means.
For example: An Advertising firm Prepares an Advertisement for a USA based Client and communicates the same via email.
|Consumption abroad (Mode 2)||Usage of Advertising services in the territory of another country.
For example: An American Client visits India and uses the services of an Advertising firm.
|Commercial Presence (Mode 3)||Expansion of an Advertising Firm into a foreign country.
For Example: An Indian Advertising firm establishes an office in USA.
|Movement of natural persons (Mode 4)||Advertising Professionals Enter into a Foreign territory to provide their services .For Example: An Indian Advertising Professional Provides his Services by Visiting a client in USA.|