Advantage Healthcare India 2017
SEPC Mart @ Advantage Healthcare India 2017
12th – 14th October, 2017, BIEC, Bengaluru
Services Export Promotion Council (SEPC) under Ministry of Commerce & Industry, Government of India had organised three days Conference in collaboration with FICCI as a part of Advantage Healthcare India – 2017, the 3rd edition of International summit on Medical Value Travel held from October 12-14, 2017 at Bangalore International Exhibition Centre, Bengaluru.
Inauguration by Ms. Rita Teotia, Commerce Secretary
The event was inaugurated by Ms. Rita Teotia, Secretary, Department of Commerce, Ministry of Commerce & Industry, Government of India on 12th October, 2017. She stressed the need to continuously innovate to provide better value to overseas patients who avail medical treatments in India. She also stated that Indian healthcare gives the best quality treatment at most competitive prices. During the inaugural session, Shri Sudhanshu Pandey, Joint Secretary, Ministry of Commerce and Industry, Govt. of India, Dr. Shalini Rajneesh, Principle Secretary, Ministry of Health & Family Welfare, Government of Karnataka, Mr. Satyajeet Rajan, Director General, Ministry of Tourism, Government of India. Mr. Bhavdeep Singh, Chair-FICCI MVT Committee & CEO- Fortis Healthcare, Ms. Sangeeta Godbole, Director General, Services Export Promotion Council and Dr. Harish Pillai, CO-Chair – FICCI MVT Committee & CEO – Aster Medicity, presented their perspective on healthcare landscape in India.
SEPC’s National Healthcare Portal Launched in International Languages
SEPC’s national healthcare services portal (www.indiahealthcaretourism.com) was also launched in multiple foreign languages. The Arabic language website was launched by Ms. Rita Teotia, Secretary, Ministry of Commerce and Industry, Government of India. The French language website was launched by Brunei Darussalam High Commissioner to India, Mr. Dato Paduka Haji Sidek Ali and Russian language website was launched by Mr. Ernest Rwamucyo, High Commissioner of Rwanda to India.
India-ASEAN Roundtable with Focus on North East India
At AHCI 2017, the India-ASEAN roundtable was chaired by Ms. Sangeeta Godbole, Director General, SEPC to discuss the challenges being faced, as well as, the opportunities that hospitals and India as a country can provide to the ASEAN region. During the session following points were discussed:
- Issues being faced related to Visas, Connectivity, language etc and their possible solutions
- Collaboration with North East India
- How to further Strengthen our relationship to increase bi-lateral tie-ups
- Expectations from Indian Government and private sector
- Expectations from ASEAN Countries
Afghanistan Meets Indian Hospitals
A meeting was held at SEPC Mart with Dr. Wahid Majrooh, International Relation Director & Spokesperson of Ministry of Public Health, Afghanistan, and Indian Hospitals & Healthcare facilitators to discuss the issue pertaining to the patients coming from Afghanistan for medical intervention in India . Dr. Majrroh suggested to implement the MOUs which were signed by some Indian hospitals during the last edition of Advantage Healthcare India and also showed willingness to work with India.
Concurrent to AHCI 2017, SEPC Mart was organised wherein select country booths were allocated to the foreign delegates for conducting their B2B meetings and also an exclusive North East India pavilion was organised within the SEPC Mart wherein some major hospitals and healthcare service providers of NER were present. The North East delegation was led by Ms. Varnali Deka, Director, Department of Ayush, Govt. of Assam.
Associations/ Boards responsible for the development of Healthcare services in India like NABH, CAHO, AHPI , IDA and ICSI also participated by putting up a information booth at SEPC Mart.
A Studio was setup by Doordarshan (DD) at SEPC Mart for providing media coverage of the event. Media report on AHCI 2017 was telecast by Doordarshan on DD Chandana and DD National Channel.
Technology is Changing Healthcare & Road Ahead
A panel discussion chaired by Mr. Bhavdeep Singh, Chair – FICCI MVT Committee & CEO – Fortis Healthcare on the topic “Leveraging technology for Diagnosis, Treatment & Aftercare” was an important & eye-opening discussion about what the industry leaders have in their vision regarding the future of healthcare. Kicked off amazingly by Mr. Bhavdeep Singh saying how some years ago the use of email had boomed and now instant messengers such as Whatsapp have grabbed the limelight. He added that the other industries are far more ahead of leveraging technology and healthcare is yet to witness this.
The summary of this discussion was that with the discovery of the cure of a lot of diseases that were incurable before, we surely have come far from the times when there were limited healthcare choices. With the advent of the robotic surgeries, already the hospital stay has been reduced significantly due to fewer cuts as with the robots; there is high precision, low blood loss & lower chances of errors. Also, they envision that healthcare will completely have a new face until 2030 with tele-medicine and robotic technologies taking it to a whole new level. It was also stated that by 2030, there would be no brick & motor hospitals, maybe everything would shift to treatments at home.
Government of India Initiatives to Boost Medical Value Travel
According to a recent FICCI report, over 500,000 foreign patients seek treatment in India every year. With government effort of the introduction of e-visa, setting up of dedicated concierge facilities for medical tourists at the airport, launch of web portal, accreditation of facilitators and many such efforts the medical travel value has increased in many folds. Although there’s lot to be done yet with such initiatives, India is on a right track to become the top destination for MVT.
Attention of Developed Countries Turns to Ancient India Medicine – Ayurveda
A panel discussion on the topic “AYUSH: The Indian System of Medicine for Healing & Rejuvenation” chaired by Dr. Harish Nadkarni, CEO – NABH focused on India as an unmatched heritage of ancient medicine which has proved beneficial for both preventive and curative healthcare. AYUSH (Ayurveda, Yoga, Unani, Siddha and Homoeopathy) has been one of the key focuses of the government and it has taken various steps for upgrading AYUSH facilities, educational institutions as well as pharmacies focusing on AYUSH. This panel highlighted the strengths of how ancient medicines of India are gaining a lot of traction from the developed countries. Although this traction is quite high for Wellness Tourism, the panel also concluded to make AYUSH‘s visibility for Curative care and not only for rejuvenation. Also, a bold statement was made that AYUSH is considered as an alternative medicine whereas it has been the primary form of medicine from the past 5,000 years and allopathic itself means “other medicine” which is derived from Greek in the 19th century.
Karnataka to Boost itself as a Medical Tourism Destination
Gaurav Gupta, Principal Secretary, Department of IT, Biotechnology and Tourism announced that the state of Karnataka would soon introduce a medical and wellness tourism policy. He said “Karnataka is home to 56 medical colleges and offers the highest number of seats in India. Considering this, we are shortly going to come out with a medical and wellness tourism policy for Karnataka”. Also, a marketing fund will be set up for promoting Karnataka as a wellness tourism and financial assistance would be given to entrepreneurs for wellness tourism.
The summit was very well organized by Ministry of Commerce and Industry, Govt of India, Services Export Council of India (SEPC) and FICCI. It proved to be important for all the participating stakeholders present in the summit. It was a great opportunity to connect, network & learn a lot of insights from the key players of the Medical Travel industry.
As a way forward, SEPC has planned Healthcare Delegation visit to 3 regions i.e CIS, ASEAN and AFRICA for promotion and publicity of Medical Tourism in India and also putting up an SEPC Mart during Global Exhibition on Services 2018 in Mumbai with a focus on Healthcare Services, Tourism, Entertainment and IPR Services.